DOING BUSINESS WITH BRAZIL - MOVING FORWARD
PART ONE:  GETTING STARTED
    INTRODUCTION

This article is aimed at small- and medium-size enterprises already engaged in import and/or export operations.

Have you thought about expanding your overseas market or outsourcing part of your production? Have you
already considered Brazil – South America’s industrial giant – but did not know where to begin?  There is no
shortage of free information available to help you get started. However, for the busy entrepreneur – juggling
administrative tasks, production, marketing, sales, customer service and much more – information-overload can
short-circuit your brain and hinder progress. This two-part article is intended to get you started, step by step, at
your own pace.
    WHY BRAZIL?

For those of you who only know Brazil for its brilliant soccer and extravagant carnival, here are some quick facts
about Brazil to expand your vision.
  • Occupying over 50 percent of the South American continent, Brazil is the fifth largest country in the world.  
  • It contains 22 percent of the world’s arable land surface.
  • Brazil is the gateway to Mercosur: it shares common borders with every other South American country, except
    Chile and Ecuador.
  • With an estimated population of over 191 million (official Brazilian Population Clock), Brazil has the world’s fifth
    largest population after China, India, the USA, and Indonesia.
  • Over 50 percent of the population is economically active (Ipea: Institute of Applied Economic Research, Brazil August
    2008), making Brazil the seventh-largest consumer market.
  • Brazil’s Gross Domestic Product (GDP) of US$1.612 trillion in 2008 (World Bank revised estimate 1 July 2009) is the
    eight-highest in the world.
  • Brazil has the largest and most diversified industrial base in South America. Here are some statistical data
    obtained from Brazil’s Trade and Investment Promotion Agency (APEX), indicating the country’s place on the
    world market for the following products and services:
  • The largest producer of iron ore.
  • The largest producer and exporter of coffee, sugar, and fruit juices.
  • The largest exporter of soybean, beef, chicken and leather.
  • Expected to be the third largest market for PCs in 2010.
  • The third largest cosmetics market.
  • The fourth destination for Foreign Direct Investment (FDI) among emerging markets.
  • The fourth largest cellular phone market.
  • The fourth largest manufacturer of commercial planes.
  • The fifth largest market for books and music.
  • The seventh largest consumer market.
  • The eight largest market producer of steel and energy.
  • The most advanced banking system.

To learn more about the advantages of doing business with Brazil, link to Apex Brazil.

For more information about Brazil’s economy, check out the site of the Brazilian Embassy in Washington.

Still not sure that Brazil is the place to market your products or outsource your production? Here are some trade
statistics from the US Census Bureau for US companies already doing business with Brazil.
  • As at May 2009, Brazil ranked 10th place with 1.7 percent of the US total import/export trade, a value of $17.5
    billion.
  • US exports from California to Brazil - ranking in 17th position - have increased steadily over the period 2005 to
    2008. Exports to Brazil in the value of $2,322 million in 2008, represented an increase of 14.2 percent over
    2007.

For more information for your State, click here.
    GETTING TO KNOW BRAZIL

Want to know more about this immense market with diversified industries? For a complete look at Brazil in all its
aspects, you can choose any one of the following sites:
    ATTEND A TRADE FAIR

Now that you have read all the information available about Brazil, it is the time to have a closer look. Sure, you
can visit Brazil as a tourist. There are all kinds of places to suit every type of interest.

One of the best ways to enter the Brazilian market is by attending a trade show. You can find trade shows of your
interest through Brazil Trade Net. You will also find a selected list of trade events on my page Brazil - Trade
Events.

The U.S. Commercial Service in Brazil – a country-level division of the US Department of Commerce – can also
assist you and organize meetings with potential buyers during these events.

Brazilian trade promotion offices in the USA can also provide you with important advice to make your trip
profitable and enjoyable.

For information on obtaining a Brazilian Visa, click here.

Check out >> Part 2: Know Your Market - Market Research.
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