|DOING BUSINESS WITH BRAZIL - MOVING FORWARD
This article is aimed at small- and medium-size enterprises already engaged in import and/or export operations.
Have you thought about expanding your overseas market or outsourcing part of your production? Have you
already considered Brazil – South America’s industrial giant – but did not know where to begin? There is no
shortage of free information available to help you get started. However, for the busy entrepreneur – juggling
administrative tasks, production, marketing, sales, customer service and much more – information-overload can
short-circuit your brain and hinder progress. This article is intended to get you started at your own pace.
For those of you who only know Brazil for its brilliant soccer and extravagant carnival, here are some quick facts
about Brazil to expand your vision.
- Occupying over 50 percent of the South American continent, Brazil is the fifth largest country in the world.
- It contains 22 percent of the world’s arable land surface.
- Brazil is the gateway to Mercosur: it shares common borders with every other South American country, except
Chile and Ecuador.
- With a population of over 201 million (Brazil Census 2010), Brazil has the world’s fifth largest population after
China, India, the USA, and Indonesia.
- Over 51 percent of the urban population of working age is economically active (Ipea Data: Institute of Applied
Economic Research, Brazil, November 2015), making Brazil the seventh-largest consumer market.
- Brazil’s Gross Domestic Product (GDP) of US$3.276 trillion (CIA World Factbook 2014 estimate) is the eight-highest
in the world.
- Seven reasons to invest in South America's largest and most diversified industrial nation:
To learn more, link to the Brazilian Trade and Investment Promotion Agency (Apex Brazil).
- Stable economic growth and social and environmental sustainability
- Macroeconomic and social structure for a period of long-term transformation
- A strong domestic market
- Cultural and natural wealth, vast and diverse population
- Foreign trade - opening up markets and multilateralism
- Renewable, abundant and clean energy
- Democratic and institutional stability
Still not sure that Brazil is the place to market your products or outsource your production? Here are some trade
statistics from the US Census Bureau for US companies already doing business with Brazil.
- In 2015 (as at November 2015), Brazil ranked 12th place with 1.6 percent of the US total import/export trade, a
value of $54.4 billion.
- In 2014, US exports from California to Brazil - ranking in 21th position with 1.1 percent of total exports for
the state - valued $1,953 million.
For more information for your State, click here.
Want to know more about this immense market with diversified industries? For a complete look at Brazil in all its
aspects, you can choose one of the following sites:
Now that you have read all the information available about Brazil, it is the time to have a closer look. Sure, you
can visit Brazil as a tourist. There are all kinds of places to suit every type of interest.
One of the best ways to enter the Brazilian market is by attending a trade show. You can find trade shows of your
interest at Brazilian Calendar of Exhibitions and Fairs.
Check out Rosaliene's article on Attend a Trade Fair in Brazil.
The U.S. Commercial Service in Brazil – a country-level division of the US Department of Commerce – can
also assist you and organize meetings with potential buyers during these events.
Brazilian trade promotion offices in the USA can also provide you with important advice to make your trip
profitable and enjoyable.
For information on obtaining a Brazilian Visa, click here.
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ARTICLES BY ROSALIENE BACCHUS
Check out the Archives for published articles by Rosaliene Bacchus on USA-Brazil trade; benefits and
challenges of doing business with Brazil; and understanding Brazil's import regulations and taxes on imports.