During his announcement on National Television
on December 27, 2007, Brazil’s President Luiz
Inacio Lula da Silva expressed satisfaction with
his country’s achievements in the last year. He
said that it was possible to say with certainty that
the country had grown more than 5 percent in
2007. With falling unemployment rates,
increased job generation and the entry of 14
million Brazilians into the new middle class, 2008
will favor the continued expansion of the
economy based on investments of the
Accelerated Growth Program (PAC) and the
evolution of the “market of the masses.”
For 2008, the president pledged massive
spending on infrastructure with the construction of highways, railways, waterways,
energy, ports and airports, housing, potable water, and basic sanitation. Millions of jobs
will be created, turning Brazil into an “immense construction site.” Large expenditures
are also earmarked for improving public safety and education.
What does all this mean for you a small business importer or exporter? It means that
the Brazilian market is in expansion as consumer purchasing power increases.
Investments in infrastructure will improve the flow of goods to and from the ports and
airports. Moreover, reduced rates of domestic loans and the weakening US dollar,
which has led to the appreciation of the Brazilian currency, have fuelled an increase in
imports. Trade statistics available on the Central Bank of Brazil Website reveal the
growth in trade.
Since 2003, Brazil’s exports have increased over 119 percent from US$73.2 billion to
US$160.6 billion in 2007. Imports have also shown a steady increase. There was a 32
percent increase over imports in 2006 from US$91.3 billion to US$120.6 billion in 2007.
Although exports continue to be higher in value than imports, it is worthy to note that
the 32 percent growth in imports has doubled the 16 percent growth in exports over the
period 2006-2007. As a result, the overall annual trade surplus has narrowed by 14
percent in 2007 from US$46.4 billion to US$40 billion.
An analysis of total exports in 2007 by category indicates that 53 percent were
manufactured goods, more than primary products that make up only 34 percent. The
remaining 13 percent represent semi-manufactured goods.
Primary products (raw materials) rank in top place with 49 percent of total imports in
2007, followed by capital goods with 21 percent. Fuel and lubricants represent 17
percent. Consumer goods (durable and non-durable) make up only 13 percent of the
total imports.
But doing business with Brazil is not for those in a hurry. It is a business culture that
requires the development of a long-term business relationship for assured success.
For this reason, now is the best time to find and get acquainted with your future partner.
Those who would like to get started can check out the following articles by Rosaliene
Bacchus:
These articles provide very useful sites to help you learn more about the Brazilian
market and the challenges you will face to enter South America’s largest economy.
You can keep abreast with news on the Brazilian marketplace on the RBITS Web page,
Brazil in the News. For those who can read Portuguese, click here for links to Brazil’s
regional newspapers and news media.
Those who are ready to take the first step of becoming acquainted with their future
Brazilian partner can contact Rosaliene Bacchus by e-mail at
admin@rosalienebacchus.com. Rosaliene can help you to take those first steps on
your journey to a successful business with Brazil.









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